SDG Campaign: Project No. 1 by Noura Al Fadhl

Since a young age, Noura has always been keen and fond of the nature and human impact on the environment. Having the technical skills of an engineer, she sought out to change her specialization and focus on her passion: saving earth. Through multiple workshops, online courses, and seminars, she has managed to influence hundreds of kids into environmental issues and sustainable practices. Today she is 25 years old, majoring in Environmental Impact Assesment and Management at Oxford, while working on her community initiative: the local workspace of precious plastic while still being publicly active on social media through digital strikes and environmental initiatives.

Plastic is Precious is a project focusing on increasing community engagement and awareness through a social media platform, influenced 28 volunteers to join, and secured funding for machine building.

Once an initiative by a Dutch man who was fed up with plastic waste, now Precious Plastic is a global social initiative fueled by the community to recycle plastic into new useful products. 

Last year the worldwide production of plastic is 311000000000 KG and the number will only increase. Kuwait Institute for Scientific Research published a stud that indicates the amount of plastic waste in Kuwait is estimated at 18% of all solid waste produced in the country each year, equivalent to 181,440 tons.

Even though the world is going more towards eco-friendly alternatives, plastic is still the most used material for mass-distributed products. It is used to make water bottles, bowling balls, laundry baskets, plant pots, chairs, toys, you name it.





The project has great potential and will be a major SDG project in Kuwait – helping to tackle a main environmental issue in the country. However, due to time restraints and global pandemic, instead of measuring the number of interested individuals or those who would volunteer physically with a helping hand or through designing, implementing and showcasing plastic-recycled products.

However, our goal is to spread awareness and have public engagement – whether it’s online or in person. So our success is measured by the number of people we influenced into joining the cause and volunteering with whatever is needed. Whether plastic facts, plastic designs or questions needed or even managing a virtual discussion about the topic. We managed to reach out to more than 300 people and got a list of 28 volunteers (most are 20 years old and under) who are willing to join the team as soon as possible. This also encourages the youth to focus their energy and efforts into a great cause therefore influence social and environmental responsibility at a young age. Those numbers were of high importance to our sponsor and would be a great addition to out future proposals.

The project is based on passionate volunteers and just an initial public/sponsor fund for machines and showcases, so it is sustainable in the long term due to little future funds needed. It is all in the power of the youth and how we are perceived by others.